Lofty alternatives
A Lofty alternative you own.
Lofty, formerly Chime, combines lead generation, a CRM, IDX websites and automation for agents, teams and brokers. Comparing Lofty alternatives? Here's how a custom website you own, connected to the CRM you choose, compares on design, pricing and terms.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
What Lofty does well
Lead generation and CRM in one system.
Lofty combines lead generation, a CRM, IDX websites and automation tools, with plans for agents, teams, brokers and enterprise. The company says more than 70,000 real estate professionals use it. If you want your lead gen and follow up handled in one place, it's built for that.
- Lead generation, CRM and IDX website together
- Automation and AI tools for follow up
- Plans for agents, teams, brokers and enterprise
- Your lead data belongs to you
Side by side
Lofty compared with a site you own.
From Lofty's pricing page and terms of use.
| Lofty | A custom site with us | |
|---|---|---|
| Pricing | Agent, Team, Broker and Enterprise plans, priced on request. | A one-time project price, paid in full or spread over monthly payments, plus a monthly care plan for hosting and upkeep. Your IDX provider and MLS bill you directly. |
| Contract | Committed terms renew for 12 months unless you give notice 90 days before the end. | A project agreement to build your site, and a monthly care plan while we host it. The site never depends on renewing a platform. |
| Who owns the website | Lofty owns the platform, including its website templates and code. Your lead data belongs to you. | You do. The site, the domain, the content and the leads are yours. |
| If you leave | Cancelling can lose content and a domain bought through Lofty. CRM data can be downloaded within 90 days. | You take everything we built: the code, the domain, your content and an export of your leads, including when you change brokerages. |
| Design | A customizable IDX website on the platform. | Designed from scratch for your brand and your market. No template. |
| IDX search | Included, with intelligent home search. | Optional. Connected through an IDX provider and styled to match your site. |
| CRM and leads | Its own CRM, with lead generation and automation. | Every lead goes to your inbox and to the CRM you already use. |
Facts about Lofty checked on its own website and published terms on November 10, 2026. Prices and terms change, so confirm them with Lofty before you decide.
Sources: Lofty pricing, Lofty terms of use, Chime is now Lofty
Where a site you own differs
Keep the leads. Keep the website too.
Lofty's terms say your lead data is yours. With a custom site, the website those leads come from is yours as well.
You own it
The site, the domain, the content and the leads are yours, with nothing lost if you change CRMs.
Custom, not a template
Designed from scratch for your brand and built to do what you need, from a listing page to a full lead tool. Nobody in your market has the same site.
Built to win listings
Each of your listings gets its own page with gallery, tours, facts, schools, map and open houses. It's the page you show sellers in a listing presentation.
Built on SEO best practices
Fast pages, clean structure and structured data on every page, plus area guides and articles that only your site has.
Designed to convert
Home value requests, showing requests and clear paths for buyers and sellers, with every lead sent straight to you.
Web and software, one team
When your team needs a portal, lead routing or a custom CRM, the people who built your site build that too.
Payments that end
On a platform, the monthly fee is the website: you pay it for as long as you have the site and never own it. With us, the build is paid off, in full or over a set number of payments. After that, only the care plan for hosting and upkeep continues, and the site is yours either way.
Questions
Lofty alternative questions, answered.
How much does Lofty cost?
Lofty doesn't publish prices. As of November 2026 its pricing page lists Agent, Team, Broker and Enterprise plans, each priced on request, and says pricing depends on your package, seats, upgrades and lead programs.
Is Lofty the same as Chime?
Yes. Chime Technologies rebranded as Lofty in November 2023.
What happens to my Lofty website if I cancel?
Lofty's terms of use, updated November 5, 2026, say cancelling can mean losing content, features and any domain bought through the service. You can ask to download your CRM data within 90 days of termination.
Who owns a website built by Stack Mode RE?
You do. Everything we build is yours: the code, the domain, the content and every lead. If you ever leave, you take all of it, and if you change brokerages, your website moves with you.
How much does a custom real estate website cost?
A custom site is a one-time project price, which you can pay in full or spread over monthly payments. The Price Guide shows where each package starts and what it includes.
Ready for a website that's yours to keep?
Book a strategy call. We'll look at how you generate and follow up on leads, and show you a site built around it.
3x Web Excellence Award winner