Google Ads and PPC
Real estate PPC that brings leads to your own site.
Real estate PPC puts you in front of people searching Google right now to sell, buy or value a home in your market. We manage your Google Ads and send every click to a page on your own website.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
How real estate PPC works
You pay for the click, so the page has to earn it.
Google Ads shows your ad when someone searches a term you choose, and you pay when they click. The searches, the ad and the page they land on all have to match for the click to become a lead.
- Step 1
The searches
Terms with real intent, like selling a home or a neighborhood's homes for sale, chosen for your market.
- Step 2
The ad
A short, specific ad that matches the search and gives a reason to click.
- Step 3
The landing page
A page on your site made for that search, with one clear request.
- Step 4
The follow up
Leads reach you right away, and we track which searches lead to calls and appointments.
What we manage
Google Ads for real estate, managed for you.
We set up, run and improve your campaigns. You see what you spent and what it brought in.
Search campaigns
Seller, buyer and home value campaigns built around the searches that matter in your market.
Keyword and budget plan
Where to spend, what to skip and how to keep costs down by cutting searches that never turn into clients.
Ad copy
Ads written for each search, tested and rewritten as the results come in.
Landing pages on your site
Pages built for each campaign on your own website, so the visitor and the lead are yours.
Housing ad rules
Google limits how housing ads can target people, to protect fair housing. We build campaigns that follow it.
Reporting by lead
Spend, leads and cost per lead each month, and which searches turned into appointments.
Questions
Real estate PPC questions, answered.
What is real estate PPC?
Real estate PPC (pay per click) is advertising where you pay only when someone clicks your ad. For agents it usually means Google Ads: your ad shows when people in your market search to sell, buy or value a home, and the click goes to a page on your site.
Is Google Ads better than Facebook ads for real estate?
They do different jobs. Google Ads reaches people already searching to sell or buy, so the intent is high. Facebook and Instagram ads reach people before they search. Many agents start with one and add the other once it's working.
Who pays for the clicks?
You pay Google directly for the ad spend, so you see every dollar. Our management is a separate monthly fee.
Why not send ads to my home page?
A home page tries to do everything, so most paid visitors leave. A page built for the search they made, with one clear request, turns far more clicks into leads.
Have you run Google Ads for a real estate agent?
Yes. Our Google Ads campaigns and our Facebook and Instagram campaigns have both performed in the top 5% of real estate advertising. For an eXp Realty agent relocating to a new city, we built the brand, the site and SEO content and ran Google and Facebook ads. That agent had 75+ qualified leads in the first month and closed 10 transactions in the first year.
What does real estate PPC management cost?
Management is a monthly fee, quoted after a strategy call, plus the ad budget you set with Google. We'll suggest a starting budget for your market.
Ready to reach sellers the moment they search?
Book a strategy call. We'll look at what people in your market search for and what a campaign should cost.
3x Web Excellence Award winner