IDX and MLS search
IDX websites, designed for your brand.
Put every MLS home in your market on your own website, inside a design made for you. Buyers search, save homes and ask for showings on your site, and every request comes to you.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
Why most IDX websites look alike
A search box is not a reason to call you.
Most IDX websites are a vendor's template with the MLS feed dropped in, so every agent who rents it shows the same homes in the same layout. We design your site first and connect the IDX feed inside it. Search feels like part of your brand, and the rest of the site gives buyers and sellers a reason to choose you.
- Search and results pages styled to match your site, not a vendor's
- Your own listings get full marketing pages, not just a search result
- Neighborhood guides with current listings and recent sales
- Home value requests for the sellers browsing your site
What's included
Everything buyers expect from a search site, on yours.
The MLS data comes through an IDX provider we choose with you. The design, the pages and the way leads reach you are custom.
MLS search on your domain
Buyers search by area, price, beds and more without leaving your website, so the visit and the lead stay with you.
Saved homes and searches
Buyers sign up to save homes and searches, which gives you a name and a reason to follow up. Email alerts depend on your IDX provider.
Showing and info requests
Request a showing and ask a question forms on every home, sent straight to you with the home attached.
Listing pages for your homes
Your own listings also get a marketing page with gallery, tours, facts, schools, map and open houses. It's the page you show sellers.
Neighborhood pages
Area guides pull in current listings and recent sales, so buyers have a reason to start their search with you.
MLS rules built in
Attribution, disclaimers and refresh rules come through your IDX provider. We never add a feature your MLS doesn't allow.
How it works
From your MLS to a live IDX website.
- Step 1
Strategy call
We learn your market, your MLS and how you work with buyers and sellers, and tell you whether you need IDX at all.
- Step 2
Design
We design your site around your brand, including how search results and listing pages look.
- Step 3
IDX connection
You sign up with the IDX provider and your MLS approves the feed. We do the setup and the styling.
- Step 4
Launch and training
We launch, test every form, and show you how to update your site from an easy dashboard.
Questions
IDX website questions, answered.
What is an IDX website?
An IDX website is a real estate website that shows homes from the MLS through Internet Data Exchange, the system that lets brokers display each other's listings. Buyers search every home in your market on your site instead of a portal, and their requests come to you.
Does every real estate website need IDX?
No. Agents who work mostly with sellers or their sphere often do better with strong listing pages and area guides. Agents who want buyer leads from search usually want IDX. We'll tell you which fits on the strategy call.
What does IDX cost?
The IDX provider and your MLS charge their own monthly fees, which you pay to them directly. The website itself is a one-time project price, plus the monthly care plan every site we build runs on.
Can you connect my MLS?
IDX works through an IDX provider, and your MLS has to approve the feed. Each MLS has its own display rules, so we check yours before we start.
Do I own the website and the leads?
Yes. The site, the domain, the content and every lead are yours. If you change brokerages, your website moves with you.
Will an IDX website help me rank on Google?
Search pages alone rarely rank, because every IDX site shows the same listings. What ranks is content that's only on your site: area guides, your listing pages and articles. We build those in.
Ready for an IDX website that looks like yours?
Book a strategy call. We'll look at your market and your MLS and tell you whether IDX is right for you.
3x Web Excellence Award winner