Price Guide
What a real estate website costs.
How much does a real estate website cost? Here is our full Price Guide: four custom website packages with starting prices, monthly payment plans and the care plan every site runs on. Build your own package and see the numbers.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
The cost guide
How much does a real estate website cost?
It depends on whether you rent or own. A template platform charges a monthly fee for a site a hundred other agents also use, and you keep nothing if you leave. A custom site is a one-time project price for a site you own, plus a monthly care plan for hosting and changes. The price moves with how much the site has to do.
- How many custom pages and area guides you need
- Whether you want IDX and MLS search
- How many agents, offices and listings the site serves
- Custom tools such as portals, CRMs and lead routing
Website packages
Four packages, each built from a blank page.
Starting prices for a custom site you own. Every package can be paid monthly.
Agent
A solo agent's custom site.
Starting at $9,000
4 monthly payments available
Up to 12 custom pages, plus a page for every listing
Listing marketing for your own listings
3 neighborhood and area guides
IDX and MLS search and the preferred partner network as add-ons
Agent Signature
A solo agent who wants the full top-producer build.
Starting at $12,000
6 monthly payments available
Up to 20 custom pages, plus a page for every listing
Listing marketing for your own listings
IDX and MLS search (the IDX provider and your MLS bill their own monthly fees)
8 neighborhood and area guides
Preferred partner network
Team
A team with several agents.
Starting at $15,000
7 monthly payments available
Up to 25 custom pages, plus a page for every listing
Listing marketing for every agent's listings
IDX and MLS search (the IDX provider and your MLS bill their own monthly fees)
10 neighborhood and area guides
Preferred partner network
A page for every team member with bio, listings and solds
Lead routing round robin or by area, through your CRM
Join the team page with an application form
Office
A brokerage or office.
Starting at $20,000
10 monthly payments available
Up to 40 custom pages, plus a page for every listing
Listing marketing for every agent's listings
IDX and MLS search for one MLS, with more MLS feeds at an extra fee (the IDX provider and your MLS bill their own monthly fees)
15 neighborhood and area guides
Preferred partner network
Every agent's page, with a searchable roster
Lead routing round robin, by area or by office
Recruiting section: why join, numbers and an application
A page per office with its agents and listings
In every package
What every package includes.
The things that win listings aren't upgrades. Every package starts from a blank page for your brand, and everything we build belongs to you.
- Custom design for your brand and market, never a template
- A landing page for each of your listings, with solds kept as proof
- A home value page that brings in seller leads
- About, contact, reviews, articles, FAQs and buyer and seller guides
- An easy dashboard for your text, photos, listings, team and articles
- A search-ready build: fast pages, structured data, sitemap and analytics
- Lead forms to your inbox and the CRM you already use
- Dashboard training and 30 days of changes after launch
- Your site, domain, content and leads belong to you
Payment plan
Pay for your site month by month.
The project price is split into equal monthly payments of at least the monthly minimum. Every full minimum in the price adds a month, so a larger project gets more time to pay.
| Agent package price | $9,000 |
|---|---|
| Monthly minimum | $2,000 |
| Full minimums in the price | 4 |
| Monthly payments | 4 of $2,250 |
Care plan
Every site runs on a care plan.
Hosting, backups, security updates and monitoring, handled by the team that built your site. Pick the tier that matches how much help you want each month.
Essential
$99.95 a month
Protect the investment. Hosting, security, backups and monitoring, handled.
Hosting and SSL
Security and software updates
Daily backups and uptime monitoring
Your site dashboard and support
Plus
$199.95 a month
Keep it sharp. Our team makes your changes and checks speed and search every quarter.
Everything in Essential
Up to 2 hours of changes a month
Quarterly speed and search checks
Premium
$299.95 a month
Keep it growing. More hands each month, a monthly report and the fastest response.
Everything in Plus
Up to 4 hours of changes a month
Monthly analytics report
Same-business-day support
Package Builder
Build your package.
Pick a package and add-ons to see your project price, your monthly payments and your care plan.
Your estimate
| Agent | $9,000 |
|---|
Project price
$9,000
Payment plan
4 monthly payments of $2,250
Care plan
Essential, $99.95 a month
An estimate from our starting prices. Your final price is confirmed after a strategy call.
Book a strategy call about this package.
Send us your estimate and we'll reply to set up the call.
Add-ons
Add-ons, and the work we quote after a call.
Add-ons have set prices. Bigger work is quoted once we understand what you need.
IDX and MLS search
Add-on for Agent
Search every home on your MLS from your own site. The IDX provider and your MLS bill their own monthly fees.
$1,500
Preferred partner network
Add-on for Agent
Show the lenders, inspectors and other partners you trust, and show them which clients you sent.
$1,000
Extra area guide
Another neighborhood or area guide with its photos, highlights and schools.
$400 each
Extra custom page
Another custom page beyond your package's count, not counting listing pages.
$300 each
Custom applications
Agent portals, CRMs, transaction tools, recruiting tools, mobile apps and dashboards, built for how your team works.
Quoted after a call
Logo and branding
A logo and brand built for your business, kept separate from your brokerage's marks.
Quoted after a call
Real estate SEO
Monthly search work: content, local search and technical checks.
Quoted after a call
Google Ads and social ads
Monthly management of Google Ads and Facebook and Instagram campaigns. Ad spend is paid to Google and Meta directly.
Quoted after a call
Questions
Real estate website pricing questions.
Why does a custom real estate website cost more than a template?
A template platform spreads one design across hundreds of agents and charges you every month to keep it. A custom site is designed for your brand alone, built around your listings and your market, and it's yours to keep. You pay for it once, on a monthly payment plan if you like.
How does the payment plan work?
Every package can be paid monthly. The project price is split into equal monthly payments, and each payment is at least the monthly minimum, so a larger project gets more months. The Package Builder works out your number of payments.
Is the care plan required?
Yes. Every site we build runs on a monthly care plan that covers hosting, backups, security updates and monitoring, with changes by our team on the higher tiers. You choose the tier.
Do I own my website?
Yes. The site, the domain, the content and every lead belong to you. If you ever leave, you keep the domain, an export of your content and leads, and the website code.
Is IDX included?
IDX and MLS search are included in the Agent Signature, Team and Office packages and are an add-on for the Agent package. The Office package covers one MLS, and more MLS feeds can be added for an extra fee. The IDX provider and your MLS charge their own monthly fees, which you pay to them directly.
What isn't in the package price?
Custom applications such as portals, CRMs and transaction tools, logo and branding, SEO and advertising management are quoted after a strategy call, once we know what you need. Ad spend is paid to Google and Meta directly.
How accurate is the Package Builder estimate?
It uses the same starting prices and payment rule we quote from. Your final price is confirmed after a strategy call, once we agree on the scope.
Know your package? Let's talk about your market.
Book a strategy call. We'll look at your market and goals, confirm the scope and price, and show you what your website could do.
3x Web Excellence Award winner