Logo and brand identity
Real estate logo design that sellers remember.
A real estate logo, colors and type designed for you, that read clearly on a yard sign, a listing flyer, your social posts and your website. A brand that looks like the top agent in your market.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
Why a contest logo falls short
Your logo has to work on a sign at 30 miles an hour.
Contest and template logos are made to look good in a gallery. A real estate brand has harder jobs: a yard sign read from a passing car, a tiny social avatar, a listing flyer, your brokerage's rules. We design for where your brand actually shows up.
- Readable on yard signs and riders from the street
- Clear as a small avatar on social and the portals
- Room for your brokerage name where your state requires it
- A brand that moves with you if you change brokerages
What you get
A real estate brand identity, not just a logo file.
Every piece is designed together, so your signs, listings and website look like they came from the same agent.
Your logo
A primary logo plus simpler versions for small spaces, light backgrounds and dark ones.
Colors and type
A color palette and fonts chosen for your market and your style, with rules for using them.
Sign and print ready
Files for yard signs, riders, business cards and listing flyers, ready for your printer.
Social and digital
Avatars, cover images and templates sized for the places you post.
Team and brokerage brands
For teams and offices: a brand that works for the group and for each agent inside it.
Brand guide
A short guide that shows you, your assistant and your designer how to use the brand.
How it works
From first call to a finished brand.
- Step 1
Strategy call
We learn your market, your clients, what you want to be known for and any brokerage rules you follow.
- Step 2
Concepts
We design a small set of distinct directions and show them on real signs, listings and screens.
- Step 3
Refine
You choose a direction and we refine it with you until it's right.
- Step 4
Deliver
You get every file and the brand guide, and your website can be designed around the new brand.
Questions
Real estate logo design questions, answered.
What makes a good real estate logo?
A good real estate logo is simple enough to read on a yard sign from the street and as a tiny social avatar, distinct from the other agents in your market, and built to sit beside your brokerage's name. It should look like you, not like a stock house icon.
Can I use the REALTOR logo in my logo?
No. The REALTOR marks belong to the National Association of REALTORS and don't go inside your logo. Members can place them beside it as a lockup, but most agents leave them off and build a brand of their own, because you are your own business.
Does my brokerage have to approve my logo?
Many brokerages have branding rules, and most states require the brokerage name on your advertising. We check your brokerage's guidelines before we design, so the brand is approved the first time.
Do I own my logo?
Yes. You own the finished logo and every file, so the brand stays yours if you change brokerages.
Can you design a logo for a team or brokerage?
Yes. Team and office brands need to work for the group and for each agent, and on recruiting materials as well as listings. We design for all of it.
What does real estate logo design cost?
Branding is quoted after a strategy call, because a solo agent's logo and a brokerage's full identity are very different projects.
Ready for a brand that looks like the top agent in town?
Book a strategy call. We'll talk about your market, your style and where your brand needs to show up.
3x Web Excellence Award winner