Facebook and Instagram ads
Real estate Facebook ads that send leads to your site.
We run your real estate Facebook ads and Instagram ads from start to finish: the plan, the creative, the targeting and the reporting. Every click lands on your own listing pages and home value requests.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
How real estate Facebook ads work
Four parts, and most agents skip the last one.
Boosting a post isn't a campaign. Ads that bring in sellers and buyers have four parts working together, and the page people land on matters as much as the ad.
- Step 1
An offer
A reason to click: a new listing, a home value, a neighborhood guide or an open house.
- Step 2
The audience
People in your market, reached inside the rules Meta sets for housing ads.
- Step 3
The creative
Photos, video and words that stop the scroll and look like your brand.
- Step 4
The landing page
A page on your own site built for that offer, with one clear request. This is where most ads lose the lead.
What we handle
Real estate Facebook ads, run for you.
You approve the plan and the creative. We do the rest and tell you plainly what it brought in.
Campaign plan
Which offers to run, for which areas, and what a lead from each is worth to you.
Ad creative
Images, short video and copy for Facebook and Instagram, designed to match your brand.
Listing and seller campaigns
Ads for your new listings and open houses, and ads that bring in home value requests from sellers.
Landing pages on your site
Every ad points to a page on your own website, so the lead and the visitor data stay yours.
Housing ad rules
Housing ads run in Meta's special ad category, which limits targeting by age, gender and location. We build campaigns that work inside it.
Plain reporting
What you spent, how many leads it brought and what each cost, not a page of vanity metrics.
Questions
Real estate Facebook ads questions, answered.
Do Facebook ads work for real estate agents?
They can, when the ad, the audience and the landing page work together. Ads for new listings, open houses and home values tend to do best. Ads that send people to a generic home page usually waste money.
Can I target buyers by age or zip code?
No. Ads for housing run in Meta's special ad category, which limits targeting by age, gender and location to protect fair housing. We plan campaigns around offers and areas, inside those rules.
Where do the leads go?
To you. Every ad sends people to a page on your own website, and each request comes to your inbox or your CRM with the offer it came from.
Who pays for the ads?
You pay Meta directly for the ad spend, so you always see exactly what was spent. Our management is a separate monthly fee.
Have you run ads for a real estate agent?
Yes. Our Facebook and Instagram campaigns and our Google Ads campaigns have both performed in the top 5% of real estate advertising. For an eXp Realty agent relocating to a new city, we built the brand, the site and SEO content and ran Google and Facebook ads. That agent had 75+ qualified leads in the first month and closed 10 transactions in the first year.
What does Facebook ads management cost?
Management is a monthly fee, quoted after a strategy call, plus the ad spend you set with Meta. We'll suggest a starting budget that fits your market and goals.
Ready for Facebook ads that bring leads to your site?
Book a strategy call. We'll look at your market and your listings and tell you which campaigns are worth running.
3x Web Excellence Award winner