For home builders
Home builder websites that sell new construction.
Buyers tour your communities online first. We design custom home builder websites with community pages, floor plans, quick move-in homes and lead forms that send buyers to your sales team.
We'll look at your market and goals, then recommend what fits.
3x Web Excellence Award winner
Built for new construction
New construction buyers shop differently.
A resale buyer looks at one home. A new construction buyer compares communities, floor plans, lots and what's ready now. Most real estate websites aren't built for that, so builders end up with a brochure site and a list of PDFs. We design your website around how your buyers choose: community first, then plan, then home.
- A page for every community, with plans and homes available
- Floor plans with photos, specs and options
- Quick move-in homes, kept up to date by your team
- Leads sent to the right community's sales team
What's included
Home builder website design for communities, plans and homes.
Every builder is different, so we build what fits yours. These are the pieces most builders start with.
Community pages
Photos, location, amenities, schools, the plans offered and the homes available in each community.
Floor plans
Each plan gets a page with photos, floor plan images, specs and the communities where it's built.
Quick move-in homes
Homes that are ready or almost ready, with price, status and photos your team updates from the dashboard.
Lead routing to sales
Every inquiry and appointment request goes to the sales team for that community.
Model home tours
Appointment requests and hours for each model home, so buyers visit ready to talk.
Video and virtual tours
Show models and finished homes on video or 3D tours for buyers who are still far away.
How it works
From a strategy call to a website that books model tours.
- Step 1
Strategy call
We learn your communities, your plans, your buyers and how your sales team works.
- Step 2
Design
We design your brand and site around how your buyers choose a community and a plan.
- Step 3
Build
We build community, plan and home pages and forms, and connect your CRM.
- Step 4
Launch and training
We launch, test every form, and show your team how to update homes and plans from an easy dashboard.
Questions
Home builder website questions, answered.
What should a home builder website include?
A page for every community, floor plans with photos and specs, quick move-in homes, model home hours and tour requests, photos and video of finished homes, and lead forms that reach the right sales team.
Can we update floor plans and available homes ourselves?
Yes. Your team gets an easy dashboard to add communities, plans and homes, change status and prices, and update photos without calling us.
Can leads go to each community's sales team?
Yes. Inquiries and tour requests are routed by community, to the sales team or the CRM you already use.
Do you build websites for custom home builders?
Yes. Custom builders usually lead with a portfolio of finished homes, their process and their lots or areas instead of quick move-in homes. We design the site around how you sell.
Do we own the website?
Yes. The site, the domain, the content and every lead are yours.
Ready for a website that sells your communities?
Book a strategy call. We'll look at your communities and your sales process, and recommend what fits.
3x Web Excellence Award winner